The
HUG
Story
How it all started
The idea came initially from my experience of losing my grandmother a few years ago. I was abroad at the time and I remember communicating with my family through WhatsApp, sharing pictures and stories about her. While it did bring me some kind of comfort at the beginning, I quickly felt like something better needed to be done in order to honor and remember our loved ones. Turning to Facebook or WhatsApp for something so emotional and personal was definitely not cutting it for me. And I was not impressed by the online memorial services available, they all felt so archaic and dated. My Grandmother deserved way better than that.
The idea stayed with me for a while and then Covid hit. A lot of people around me were losing friends and family and struggling to cope with it in such a challenging environment. They couldn’t gather to help each other or even go to funerals to pay their respects. Suddenly, creating a private social network for memories made more sense to me than ever. A safe place, not too obtrusive but modern and functional, that would allow us to celebrate our loved ones together and heal at the same time.
HUG was born. It’s been a long road but I hope it brings you the same joy it does to me and my family when we are on my Grandmother’s HUG page.
David.
Feel free to reach out: david@hug-memories.com
